Legal
Cookie Policy
Last updated: March 5, 2026
1. What Are Cookies
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and supply information to website operators.
Cookies may be set by the website you are visiting ("first-party cookies") or by third-party services that provide content or functionality on the page ("third-party cookies"). Cookies can be "session" cookies, which are deleted when you close your browser, or "persistent" cookies, which remain on your device for a defined period or until you delete them manually.
This Cookie Policy explains how Traceable Digital ("we", "us", "our") uses cookies and similar tracking technologies on traceable.digital (the "Website") and app.traceable.digital (the "Application"). Our Website is hosted within the European Union (Ireland) and we are fully committed to compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
2. How We Use Cookies
We use cookies for the following purposes:
- Essential website operation: Ensuring the Website functions correctly, providing security protections, and enabling core features such as form submissions and CAPTCHA verification.
- Authentication and security: Maintaining your logged-in session within the Application and protecting against cross-site request forgery (CSRF) attacks.
- User preferences: Remembering your chosen settings such as language, theme, and interface preferences within the Application.
- Analytics and performance: Understanding how visitors interact with our Website so we can improve content, navigation, and user experience. Analytics data is aggregated and does not identify individual users.
- Third-party integrations: Enabling scheduling functionality on specific pages where third-party widgets are embedded.
3. Categories of Cookies
We classify the cookies used on our Website and Application into the following categories. Each section includes a detailed table listing every cookie, its provider, purpose, duration, and type.
3.1 Strictly Necessary Cookies
These cookies are essential for the Website and Application to function. They enable core functionality such as security, page delivery, CAPTCHA verification, and user authentication. These cookies cannot be disabled without breaking the Website. No consent is required for strictly necessary cookies under the ePrivacy Directive.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
__cf_bm | Cloudflare | Bot management. Distinguishes between humans and automated bots to protect the Website from malicious traffic. | 30 minutes | Third-party, Persistent |
cf_clearance | Cloudflare | Security clearance. Stores proof that a visitor has passed a Cloudflare security challenge, preventing repeated challenges on subsequent page loads. | 30 minutes | Third-party, Persistent |
cf_chl_* | Cloudflare Turnstile | CAPTCHA challenge cookies. Used by Cloudflare Turnstile to validate form submissions and prevent spam on contact and demo request forms. | Session | Third-party, Session |
wordpress_logged_in_* | WordPress | Authentication. Identifies logged-in WordPress administrators and editors. Only set for users who have actively logged in to the WordPress dashboard. Not set for regular website visitors. | 2 days (default) or 14 days (remember me) | First-party, Persistent |
wordpress_sec_* | WordPress | Secure authentication. Used alongside the logged-in cookie to verify authentication over HTTPS. Only set for logged-in administrators. | 2 days (default) or 14 days (remember me) | First-party, Persistent |
wp-settings-* | WordPress | Dashboard personalisation. Stores WordPress admin dashboard preferences such as editor layout and screen options. Only set for logged-in administrators. | 1 year | First-party, Persistent |
wp-settings-time-* | WordPress | Records the time at which dashboard preferences were last set. Only set for logged-in administrators. | 1 year | First-party, Persistent |
traceable_session | app.traceable.digital | Application session authentication. Maintains your logged-in session within the Traceable Application. Required for the Application to function. | Session | First-party, Session |
traceable_csrf | app.traceable.digital | CSRF protection. Protects against cross-site request forgery attacks by validating that form submissions and API requests originate from the Application. | Session | First-party, Session |
3.2 Functional Cookies
Functional cookies enable enhanced functionality and personalisation. They remember choices you make (such as your preferred language or theme) and provide improved, more personal features. If you do not allow these cookies, some or all of these features may not function correctly.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
traceable_theme | app.traceable.digital | Theme preference. Stores your selected interface theme (light or dark mode) within the Traceable Application. | 1 year | First-party, Persistent |
traceable_lang | app.traceable.digital | Language preference. Stores your selected language for the Traceable Application interface. | 1 year | First-party, Persistent |
fluentform_* | Fluent Forms | Form session data. Temporarily stores form progress and submission state to prevent data loss if the page is refreshed during form completion. | Session | First-party, Session |
traceable_cookie_consent | traceable.digital | Consent record. Stores your cookie consent preferences so the cookie banner is not shown again on subsequent visits. | 1 year | First-party, Persistent |
3.3 Analytics Cookies
Analytics cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously. These cookies are only set after you have given explicit consent via our cookie banner. If you decline analytics cookies, no analytics tracking will occur.
| Cookie Name | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
_ga | Google Tag Manager / Google Analytics | Unique visitor identification. Assigns a randomly generated anonymous identifier to distinguish unique visitors. Used to calculate visitor, session, and campaign statistics. | 2 years | Third-party, Persistent |
_ga_* | Google Tag Manager / Google Analytics | Analytics state persistence. Maintains session state for the Google Analytics measurement ID associated with the Website. The suffix corresponds to our GTM container identifier. | 2 years | Third-party, Persistent |
_gid | Google Tag Manager / Google Analytics | Session-level visitor identification. Assigns a unique identifier to each browsing session to group pageviews and events within a single visit. | 24 hours | Third-party, Persistent |
_clck | Microsoft Clarity | Unique user identifier. Persists the Clarity user ID and session preferences. Used to group sessions from the same visitor for heatmap and session replay analysis. | 1 year | Third-party, Persistent |
_clsk | Microsoft Clarity | Session stitching. Connects multiple pageviews into a single Clarity session for accurate session recording and heatmap generation. | 1 day | Third-party, Persistent |
CLID | Microsoft Clarity | Clarity identification. Identifies the first-time Clarity session for a visitor. Used by Microsoft to correlate Clarity data with Bing advertising metrics if applicable. | 1 year | Third-party, Persistent |
3.4 Third-Party Cookies (Zoho Bookings)
When you click "Choose a Time" on the /demo/ page, you are directed to Zoho Bookings (zohobookings.in), a third-party scheduling service. Any cookies set during that booking session are governed by Zoho's own privacy policy and are not set on this website.
4. Cookie Duration Summary
The following table provides a summary of cookie durations across all categories. Session cookies are deleted automatically when you close your browser. Persistent cookies remain on your device for the specified duration or until you delete them manually.
| Cookie | Session / Persistent | Duration |
|---|---|---|
__cf_bm | Persistent | 30 minutes |
cf_clearance | Persistent | 30 minutes |
cf_chl_* | Session | Deleted when browser closes |
wordpress_logged_in_* | Persistent | 2 days or 14 days |
wordpress_sec_* | Persistent | 2 days or 14 days |
wp-settings-* | Persistent | 1 year |
wp-settings-time-* | Persistent | 1 year |
traceable_session | Session | Deleted when browser closes |
traceable_csrf | Session | Deleted when browser closes |
traceable_theme | Persistent | 1 year |
traceable_lang | Persistent | 1 year |
fluentform_* | Session | Deleted when browser closes |
traceable_cookie_consent | Persistent | 1 year |
_ga | Persistent | 2 years |
_ga_* | Persistent | 2 years |
_gid | Persistent | 24 hours |
_clck | Persistent | 1 year |
_clsk | Persistent | 1 day |
CLID | Persistent | 1 year |
_calendly_session | Persistent | 21 days |
_Calendly_csrfToken | Session | Deleted when browser closes |
calendly_timezone | Session | Deleted when browser closes |
5. How to Manage Cookies
You have several options for managing and controlling cookies:
5.1 Cookie Banner
When you first visit our Website, a cookie consent banner will be displayed. You can choose to accept all cookies, reject non-essential cookies, or customise your preferences by category. Your choice is stored in the traceable_cookie_consent cookie for one year.
5.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically find these options in your browser's "Settings", "Preferences", or "Privacy" menu. The following links provide instructions for the most commonly used browsers:
- Google Chrome: Manage cookies
- Mozilla Firefox: Manage cookies
- Safari: Manage cookies
- Microsoft Edge: Manage cookies
Please note that disabling or deleting cookies may affect the functionality of our Website. Strictly necessary cookies cannot be disabled without breaking core Website features.
5.3 Analytics Opt-Out
In addition to the cookie banner and browser settings, you can opt out of specific analytics services using the following tools:
6. Consent Mechanism
In accordance with the GDPR and the ePrivacy Directive, we obtain your explicit consent before setting any non-essential cookies. Our consent mechanism works as follows:
- Cookie banner: On your first visit, a cookie consent banner is displayed at the bottom of the page. No non-essential cookies are loaded until you make a choice.
- Granular control: You can accept or reject cookies by category (Functional, Analytics, Third-party). Strictly necessary cookies are always active and cannot be disabled.
- Consent storage: Your consent preferences are stored in the traceable_cookie_consent first-party cookie, which persists for one year. This cookie records which categories you accepted or rejected and the date of your consent.
- Consent withdrawal: You can change your cookie preferences at any time by clicking the "Cookie Settings" link in the Website footer. Withdrawing consent will remove non-essential cookies from your browser and prevent them from being set on future page loads.
- No tracking before consent: Google Tag Manager, Microsoft Clarity, and Calendly scripts are not loaded until you have provided explicit consent for their respective cookie categories. This is enforced at the script-loading level, not merely by delaying cookie writes.
7. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use, changes in applicable law, or improvements to our consent mechanisms. When we make material changes, we will update the "Last updated" date at the top of this page. If changes are significant, we will reset your consent preferences so that the cookie banner is displayed again, giving you the opportunity to review and update your choices.
We recommend reviewing this Cookie Policy periodically to stay informed about how we use cookies. Material changes will not be applied retroactively.
8. Contact Information
If you have any questions about this Cookie Policy, our use of cookies, or your consent preferences, you can contact us at:
- Privacy enquiries: privacy@traceable.digital
- Legal enquiries: legal@traceable.digital
For information about how we process personal data beyond cookies, please refer to our Privacy Policy.